{"id":6473,"date":"2026-03-13T18:30:50","date_gmt":"2026-03-13T18:30:50","guid":{"rendered":"https:\/\/sihay.com.mx\/basededatos\/?p=6473"},"modified":"2026-03-24T23:30:42","modified_gmt":"2026-03-24T23:30:42","slug":"tu-base-de-datos-es-un-activo-o-un-gasto","status":"publish","type":"post","link":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/","title":{"rendered":"\u00bfTu base de datos es un activo o un gasto?"},"content":{"rendered":"\n<article style=\"font-family: 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; line-height: 1.6; color: #2d3748; max-width: 800px; margin: auto; padding: 25px; border: 1px solid #e2e8f0; border-radius: 12px; background-color: #ffffff;\">\n\n    <header style=\"text-align: center; margin-bottom: 40px; padding: 40px 20px; background-color: #1a202c; border-radius: 10px; color: #ffffff;\">\n        <!--<h1 style=\"margin: 0; font-size: 2.1em; line-height: 1.3;\">\ud83c\udfaf \u00bfTu base de datos es un activo o un gasto?<\/h1>-->\n        <p style=\"color: #a0aec0; margin-top: 15px; font-size: 1.1em; font-weight: 300;\">La diferencia entre &#8220;disparar al aire&#8221; y la <strong>cirug\u00eda comercial<\/strong> \u2696\ufe0f<\/p>\n    <\/header>\n\n    <p style=\"font-size: 1.1em; text-align: center; color: #4a5568; margin-bottom: 30px;\">\n        Enviar el mensaje correcto a la persona equivocada es el <strong>error m\u00e1s costoso<\/strong> en el marketing moderno.\n    <\/p>\n\n    <div style=\"display: flex; gap: 20px; background-color: #f7fafc; padding: 20px; border-radius: 8px; align-items: center; margin-bottom: 35px;\">\n        <div style=\"font-size: 2.5em;\">\ud83c\uddf2\ud83c\uddfd<\/div>\n        <div style=\"border-left: 3px solid #cbd5e0; padding-left: 20px;\">\n            En M\u00e9xico, muchos negocios no fallan por falta de producto, sino por <strong>falta de punter\u00eda<\/strong>. El \u00e9xito hoy radica en pasar del Big Data al <strong>Smart Data<\/strong>.\n        <\/div>\n    <\/div>\n\n    <h2 style=\"color: #2b6cb0; border-bottom: 2px solid #ebf8ff; padding-bottom: 10px; margin-top: 40px;\">\u00bfQu\u00e9 hace rentable a una base de datos en 2026? \ud83d\udd0d<\/h2>\n    <p>La clave es la segmentaci\u00f3n bajo criterios que realmente mueven la aguja comercial:<\/p>\n\n    <div style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 15px; margin: 25px 0;\">\n        <div style=\"padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-radius: 8px; text-align: center; box-shadow: 0 2px 4px rgba(0,0,0,0.02);\">\n            <div style=\"font-size: 1.5em; margin-bottom: 10px;\">\ud83d\udccd<\/div>\n            <strong style=\"color: #2b6cb0;\">Geogr\u00e1ficos<\/strong><br>\n            <small>Zonas clave: Baj\u00edo, Norte y CDMX.<\/small>\n        <\/div>\n        <div style=\"padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-radius: 8px; text-align: center; box-shadow: 0 2px 4px rgba(0,0,0,0.02);\">\n            <div style=\"font-size: 1.5em; margin-bottom: 10px;\">\ud83c\udfe2<\/div>\n            <strong style=\"color: #2b6cb0;\">Firmeogr\u00e1ficos<\/strong><br>\n            <small>Tama\u00f1o y facturaci\u00f3n real de la empresa.<\/small>\n        <\/div>\n        <div style=\"padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-radius: 8px; text-align: center; box-shadow: 0 2px 4px rgba(0,0,0,0.02);\">\n            <div style=\"font-size: 1.5em; margin-bottom: 10px;\">\ud83d\udc64<\/div>\n            <strong style=\"color: #2b6cb0;\">Buyer Persona<\/strong><br>\n            <small>Diferencia entre un CFO y un Gerente de RH.<\/small>\n        <\/div>\n    <\/div>\n\n    <h2 style=\"color: #2b6cb0; margin-top: 40px;\">3 razones por las que la segmentaci\u00f3n multiplica tus ingresos \ud83d\udcc8<\/h2>\n    \n    <ul style=\"list-style: none; padding: 0;\">\n        <li style=\"margin-bottom: 20px; padding: 15px; background: #fff; border-left: 4px solid #48bb78; box-shadow: 0 2px 5px rgba(0,0,0,0.05);\">\n            <strong style=\"color: #2f855a;\">1. Relevancia Inmediata:<\/strong> La personalizaci\u00f3n aumenta la tasa de apertura (Open Rate) en m\u00e1s de un <strong>26%<\/strong>. Si hablas de su industria, te escuchan.\n        <\/li>\n        <li style=\"margin-bottom: 20px; padding: 15px; background: #fff; border-left: 4px solid #4299e1; box-shadow: 0 2px 5px rgba(0,0,0,0.05);\">\n            <strong style=\"color: #2b6cb0;\">2. Optimizaci\u00f3n del Presupuesto:<\/strong> Inviertes cada peso solo donde hay una probabilidad real de conversi\u00f3n. Menos desperdicio, m\u00e1s <strong>ROI<\/strong>.\n        <\/li>\n        <li style=\"margin-bottom: 20px; padding: 15px; background: #fff; border-left: 4px solid #ed8936; box-shadow: 0 2px 5px rgba(0,0,0,0.05);\">\n            <strong style=\"color: #c05621;\">3. Entregabilidad (Adi\u00f3s al Spam):<\/strong> Google y Outlook aman la relevancia. Si tus correos se abren, tu reputaci\u00f3n sube y llegas siempre a la <strong>bandeja de entrada<\/strong>.\n        <\/li>\n    <\/ul>\n\n    <footer style=\"margin-top: 50px; padding: 30px; background-color: #f7fafc; border-radius: 10px; text-align: center;\">\n        <p style=\"margin: 0; font-weight: bold; color: #1a202c; font-size: 1.1em;\">\u00bfListo para realizar una cirug\u00eda comercial en tu negocio?<\/p>\n        <p style=\"margin-top: 10px; color: #718096;\">Deja de ser un gasto y convi\u00e9rtete en un activo con Smart Data.<\/p>\n    <\/footer>\n\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Enviar el mensaje correcto a la persona equivocada es el <strong>error m\u00e1s costoso<\/strong> en el marketing moderno.<\/p>\n","protected":false},"author":1,"featured_media":6474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[],"class_list":["post-6473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-base-de-datos"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Enviar el mensaje correcto a la persona equivocada es el error m\u00e1s costoso en el marketing moderno.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"control\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"eShop\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u00bfTu base de datos es un activo o un gasto? - eShop\" \/>\n\t\t<meta property=\"og:description\" content=\"Enviar el mensaje correcto a la persona equivocada es el error m\u00e1s costoso en el marketing moderno.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-03-13T18:30:50+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-24T23:30:42+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u00bfTu base de datos es un activo o un gasto? - eShop\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Enviar el mensaje correcto a la persona equivocada es el error m\u00e1s costoso en el marketing moderno.\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"control\" \/>\n\t\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura estimado\" \/>\n\t\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#article\",\"name\":\"\\u00bfTu base de datos es un activo o un gasto? - eShop\",\"headline\":\"\\u00bfTu base de datos es un activo o un gasto?\",\"author\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/author\\\/control\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/que-es-base-de-datos-segmentada-ventas-b2b.jpg\",\"width\":1280,\"height\":720,\"caption\":\"que-es-base-de-datos-segmentada-ventas-b2b\"},\"datePublished\":\"2026-03-13T18:30:50+00:00\",\"dateModified\":\"2026-03-24T23:30:42+00:00\",\"inLanguage\":\"es-MX\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#webpage\"},\"articleSection\":\"Base de datos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos#listItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/category\\\/base-de-datos\\\/#listItem\",\"name\":\"Base de datos\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/category\\\/base-de-datos\\\/#listItem\",\"position\":2,\"name\":\"Base de datos\",\"item\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/category\\\/base-de-datos\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#listItem\",\"name\":\"\\u00bfTu base de datos es un activo o un gasto?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos#listItem\",\"name\":\"Inicio\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#listItem\",\"position\":3,\"name\":\"\\u00bfTu base de datos es un activo o un gasto?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/category\\\/base-de-datos\\\/#listItem\",\"name\":\"Base de datos\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/#organization\",\"name\":\"eShop\",\"description\":\"Compra venta de base de datos en todo M\\u00e9xico y Latinoam\\u00e9rica. Email marketing mexico. Base de datos emails, emailing, mailing.\",\"url\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/\",\"telephone\":\"+523334686254\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo-eP.png\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#organizationLogo\",\"width\":250,\"height\":94,\"caption\":\"logo-ePublicidad\"},\"image\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/author\\\/control\\\/#author\",\"url\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/author\\\/control\\\/\",\"name\":\"control\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d60b8763adb6a20051c764471b00b66f0a2002643eaf3fd2c0a19394c339bb29?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"control\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#webpage\",\"url\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/\",\"name\":\"\\u00bfTu base de datos es un activo o un gasto? - eShop\",\"description\":\"Enviar el mensaje correcto a la persona equivocada es el error m\\u00e1s costoso en el marketing moderno.\",\"inLanguage\":\"es-MX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/author\\\/control\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/author\\\/control\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/que-es-base-de-datos-segmentada-ventas-b2b.jpg\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#mainImage\",\"width\":1280,\"height\":720,\"caption\":\"que-es-base-de-datos-segmentada-ventas-b2b\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/tu-base-de-datos-es-un-activo-o-un-gasto\\\/#mainImage\"},\"datePublished\":\"2026-03-13T18:30:50+00:00\",\"dateModified\":\"2026-03-24T23:30:42+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/#website\",\"url\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/\",\"name\":\"eShop\",\"description\":\"Compra venta de base de datos en todo M\\u00e9xico y Latinoam\\u00e9rica. Email marketing mexico. Base de datos emails, emailing, mailing.\",\"inLanguage\":\"es-MX\",\"publisher\":{\"@id\":\"https:\\\/\\\/sihay.com.mx\\\/basededatos\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"\u00bfTu base de datos es un activo o un gasto? - eShop","description":"Enviar el mensaje correcto a la persona equivocada es el error m\u00e1s costoso en el marketing moderno.","canonical_url":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#article","name":"\u00bfTu base de datos es un activo o un gasto? - eShop","headline":"\u00bfTu base de datos es un activo o un gasto?","author":{"@id":"https:\/\/sihay.com.mx\/basededatos\/author\/control\/#author"},"publisher":{"@id":"https:\/\/sihay.com.mx\/basededatos\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/sihay.com.mx\/basededatos\/wp-content\/uploads\/2026\/03\/que-es-base-de-datos-segmentada-ventas-b2b.jpg","width":1280,"height":720,"caption":"que-es-base-de-datos-segmentada-ventas-b2b"},"datePublished":"2026-03-13T18:30:50+00:00","dateModified":"2026-03-24T23:30:42+00:00","inLanguage":"es-MX","mainEntityOfPage":{"@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#webpage"},"isPartOf":{"@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#webpage"},"articleSection":"Base de datos"},{"@type":"BreadcrumbList","@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/sihay.com.mx\/basededatos#listItem","position":1,"name":"Inicio","item":"https:\/\/sihay.com.mx\/basededatos","nextItem":{"@type":"ListItem","@id":"https:\/\/sihay.com.mx\/basededatos\/category\/base-de-datos\/#listItem","name":"Base de datos"}},{"@type":"ListItem","@id":"https:\/\/sihay.com.mx\/basededatos\/category\/base-de-datos\/#listItem","position":2,"name":"Base de datos","item":"https:\/\/sihay.com.mx\/basededatos\/category\/base-de-datos\/","nextItem":{"@type":"ListItem","@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#listItem","name":"\u00bfTu base de datos es un activo o un gasto?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/sihay.com.mx\/basededatos#listItem","name":"Inicio"}},{"@type":"ListItem","@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#listItem","position":3,"name":"\u00bfTu base de datos es un activo o un gasto?","previousItem":{"@type":"ListItem","@id":"https:\/\/sihay.com.mx\/basededatos\/category\/base-de-datos\/#listItem","name":"Base de datos"}}]},{"@type":"Organization","@id":"https:\/\/sihay.com.mx\/basededatos\/#organization","name":"eShop","description":"Compra venta de base de datos en todo M\u00e9xico y Latinoam\u00e9rica. Email marketing mexico. Base de datos emails, emailing, mailing.","url":"https:\/\/sihay.com.mx\/basededatos\/","telephone":"+523334686254","logo":{"@type":"ImageObject","url":"https:\/\/sihay.com.mx\/basededatos\/wp-content\/uploads\/2022\/10\/logo-eP.png","@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#organizationLogo","width":250,"height":94,"caption":"logo-ePublicidad"},"image":{"@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/sihay.com.mx\/basededatos\/author\/control\/#author","url":"https:\/\/sihay.com.mx\/basededatos\/author\/control\/","name":"control","image":{"@type":"ImageObject","@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/d60b8763adb6a20051c764471b00b66f0a2002643eaf3fd2c0a19394c339bb29?s=96&d=mm&r=g","width":96,"height":96,"caption":"control"}},{"@type":"WebPage","@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#webpage","url":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/","name":"\u00bfTu base de datos es un activo o un gasto? - eShop","description":"Enviar el mensaje correcto a la persona equivocada es el error m\u00e1s costoso en el marketing moderno.","inLanguage":"es-MX","isPartOf":{"@id":"https:\/\/sihay.com.mx\/basededatos\/#website"},"breadcrumb":{"@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#breadcrumblist"},"author":{"@id":"https:\/\/sihay.com.mx\/basededatos\/author\/control\/#author"},"creator":{"@id":"https:\/\/sihay.com.mx\/basededatos\/author\/control\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/sihay.com.mx\/basededatos\/wp-content\/uploads\/2026\/03\/que-es-base-de-datos-segmentada-ventas-b2b.jpg","@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#mainImage","width":1280,"height":720,"caption":"que-es-base-de-datos-segmentada-ventas-b2b"},"primaryImageOfPage":{"@id":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/#mainImage"},"datePublished":"2026-03-13T18:30:50+00:00","dateModified":"2026-03-24T23:30:42+00:00"},{"@type":"WebSite","@id":"https:\/\/sihay.com.mx\/basededatos\/#website","url":"https:\/\/sihay.com.mx\/basededatos\/","name":"eShop","description":"Compra venta de base de datos en todo M\u00e9xico y Latinoam\u00e9rica. Email marketing mexico. Base de datos emails, emailing, mailing.","inLanguage":"es-MX","publisher":{"@id":"https:\/\/sihay.com.mx\/basededatos\/#organization"}}]},"og:locale":"es_MX","og:site_name":"eShop","og:type":"article","og:title":"\u00bfTu base de datos es un activo o un gasto? - eShop","og:description":"Enviar el mensaje correcto a la persona equivocada es el error m\u00e1s costoso en el marketing moderno.","og:url":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/","article:published_time":"2026-03-13T18:30:50+00:00","article:modified_time":"2026-03-24T23:30:42+00:00","twitter:card":"summary_large_image","twitter:title":"\u00bfTu base de datos es un activo o un gasto? - eShop","twitter:description":"Enviar el mensaje correcto a la persona equivocada es el error m\u00e1s costoso en el marketing moderno.","twitter:label1":"Escrito por","twitter:data1":"control","twitter:label2":"Tiempo de lectura estimado","twitter:data2":"1 minuto"},"aioseo_meta_data":{"post_id":"6473","title":null,"description":null,"keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-03-13 18:30:50","updated":"2026-08-04 23:53:21","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/sihay.com.mx\/basededatos\" title=\"Inicio\">Inicio<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/sihay.com.mx\/basededatos\/category\/base-de-datos\/\" title=\"Base de datos\">Base de datos<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t\u00bfTu base de datos es un activo o un gasto?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Inicio","link":"https:\/\/sihay.com.mx\/basededatos"},{"label":"Base de datos","link":"https:\/\/sihay.com.mx\/basededatos\/category\/base-de-datos\/"},{"label":"\u00bfTu base de datos es un activo o un gasto?","link":"https:\/\/sihay.com.mx\/basededatos\/tu-base-de-datos-es-un-activo-o-un-gasto\/"}],"_links":{"self":[{"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/posts\/6473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/comments?post=6473"}],"version-history":[{"count":3,"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/posts\/6473\/revisions"}],"predecessor-version":[{"id":6477,"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/posts\/6473\/revisions\/6477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/media\/6474"}],"wp:attachment":[{"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/media?parent=6473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/categories?post=6473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sihay.com.mx\/basededatos\/wp-json\/wp\/v2\/tags?post=6473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}